FASHION / BEAUTY / LUXURY

How Do You Experience Luxury Spirit in a New Light? THE MACALLAN IMMERSIVE EXPERIENTIAL POP-UP

A
New Genre
Museum
Experience BATMAN X SPYSCAPE:
AN IMMERSIVE INTERACTIVE EXPERIENCE

Human
Habit HUMAN HABIT
NAMING + BRANDING FOR UNISEX URBANWEAR

Uniqlo:
Sensorial Power
of Colors UNIQLO
BRAND ENVIRONMENT.
HEATTECH IN-STORE ACTIVATION

Vanishing Art.
Hidden Places.
Singular People. MOOWON
ONLINE MAGAZINE + BOOK
CURATED BY MONA KIM PROJECTS

Uniquely
Uniqlo UNIQLO
GLOBAL 360 CAMPAIGN_ HOLIDAY

Hear
Makeup DIOR MAKEUP
CONCEPT VIDEO FOR IN-STORE MARKETING

Youth
+
Hair
Re-Imaged. REVLON
REBRANDING + CAMPAIGN

Kowaii
Kawaii
Uniqlo UNIQLO
BRANDED ART INSTALLATION

Hi-tech
@
Lo-tech UNIQLO
HEATTECH BRANDED ART INSTALLATION

Hi-tech.
Impact.
3-Cities.
Immersive. UNIQLO
HEATTECH BRANDED ART INSTALLATION

Beauty.
R&D.
Brand.
People. COTY, INC.
BRAND BOOK ART DIRECTION + DESIGN

Premiere Vision

How
Do You
Express
“Transformation”
In a Space? PREMIÈRE VISION
TREND FORUM SCENOGRAPHY

Urban
Spa
Re-defined DUET SPORTS
URBAN SPA DESIGN /
SENSORIAL ENVIRONMENTS & INTERIORS

Structure The Limited Inc

Rebranding,
Timelessness,
Menswear STRUCTURE (THE LIMITED, INC.)
REBRANDING

Samsung:
Public Space
As
Brand
Experience SAMSUNG ELECTRONICS
VISITOR CENTER & RETAIL PROPOSAL

Various: Fashion Beauty

Words
+
Images VARIOUS PROJECTS
ART DIRECTION FOR FASHION /BEAUTY BRANDS

Kenneth Cole Reaction

Art
Inspires
Commerce KENNETH COLE REACTION
PRINT/OUTDOOR AD CAMPAIGN

Various: Books Magazines

Books
Magazines
Exhibit Catalogs VARIOUS PROJECTS
FOR BRANDS, ARTISTS, MUSEUMS, GALLERIES